Responsible for redefining the company's product strategy around data-driven decision-making in healthcare. Portfolio choices, positioning and go-to-market towards hospitals and health insurers, with a clear line between what the product does and which decision-making problem it solves.

Built out the commercial organisation and go-to-market for an enterprise health IT product within a Thoma Bravo-backed environment. Implemented the SaaS commercial playbook: value-based pricing in collaboration with Simon-Kucher, ARR governance, structured sales motion and customer success as the retention foundation. Hands-on experience with product management methodologies including jobs-to-be-done and outcome-based roadmapping, and translating PE operating logic into daily commercial practice.

Nearly ten years as founder-CEO of a B2B SaaS company in health IT: EMR integration, workflow improvement and mobile applications for healthcare professionals. Completed the full cycle: from product-market fit and first customers to building a management team, integration into a larger organisation and eventual transfer. Direct experience with the tension between founder dependency and scalable organisation, and what it concretely takes to make that transition without letting everything collapse.

Full-time MBA at one of the world's leading business schools. Focus on strategy, finance and leadership in an international context. Broad exposure to PE thinking, value creation and business transfer, complemented by courses in pricing strategy, advanced financial markets and data analytics & decision making sciences.

Advised large organisations on IT governance, sourcing strategy and organisational design. Certified Outsourcing Professional (COP) via the eSCM framework. The core of this work: structuring IT services at arm's length, with a legal framework that works for both parties, clearly defining software services and professionalising the working relationship between clients and suppliers. In addition, extensive project management of the transition and transformation programmes that follow a new outsourcing deal.

Advisor at the intersection of IT and organisation for large clients in the public and private sector. Applied frameworks including ITIL (IT service management), ASL & BiSL (application and information management) and PRINCE2 & MSP (project and programme management). Learned how to structure complex service delivery with clear accountabilities, manageable processes and transferable documentation. The basis of any well-functioning organisation, including in SaaS.

Academic grounding in strategy, organisational theory and business economics. In parallel, active as an entrepreneur in digital services. Early experience with client relationships, proposition development and the practice of running a small business.