Technology & Business

Less dependent on the founders.More valuable for the next phase.

I help founder-led software and professional services companies structure their organisation so the business can operate independently and is prepared for an exit or transition, without everything remaining dependent on one person.

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A company that can operate without its founders.
That is the greatest compliment for what has been built.

What I bring

01 · Commercial

Portfolio & Revenue Model

Focus and predictability in your commercial model.

  • Target segment selection
  • Value proposition per segment
  • Pricing and subscription structure
  • Unit economics per customer group
  • Structural commercial governance
02 · Organisation

Governance & Structure

A structure that can function without the founder.

  • Sales / Customer / Product & Tech
  • Management team roles and mandates
  • P&L ownership per unit
  • KPI cadence and reporting
  • The founder's role going forward
03 · Transfer

Ownership & Exit

Prepared for a next phase or exit.

  • Increasing transferability
  • Management team strengthening
  • Developing exit scenarios
  • Strategic narrative
  • Realistic valuation expectations

What I do

2-4 weeks

Business Scan

Diagnosis of your commercial model, organisational structure and transferability. A clear picture of where things are stuck and what needs to change first.

3-6 months

Product Portfolio Redesign

Repositioning of the product offering: segmentation, pricing architecture, subscription structure and ARR governance. Based on the SaaS operating playbook.

6-12 months

Transition & Transferability

From founder dependency to a transferable organisation. Management team strengthening, clear mandates per role and preparation for a new owner or next phase.

Ongoing · part-time

Operating Partner · Fractional CPO or CCO/CRO

Sparring partner for the CEO or interim coverage of a strategic role as CPO or CCO/CRO. Implementation of the SaaS operating playbook: commercial governance, product focus and organisational rhythm.

For whom

Founder-led software and professional services companies that are successful but stuck, and shareholders who want to make a portfolio company more transferable.

→B2B SaaS, EUR 5-15M revenue, 30-80 employees
→Founder/CEO looking to take a next step: organising succession and/or making the business ready for sale
→Companies with a strong product that want to sharpen their commercial model: segmentation, pricing and sales structure
→Management teams ready for the next growth phase, wanting to structure the organisation to enable external financing or a new owner
→Founders who understand the next phase looks different, requires different choices, and are looking for a sparring partner to work through that
→VCs or lower mid-market PE firms with a portfolio company in this phase